The cost of a logo design can range from $100 to over $100,000 and more. If you are a small startup the average price is between $2500 - $5K. We break it down.
Your entire brand is anchored around your logo. The right logo should be simple, versatile, and well-crafted for the consumer. A logo can make or break a company if not designed correctly the first time. But this begs the question, how much does a logo design cost? There are multiple factors that go into the cost of logo design both from an agency standpoint, and as a small business owner. Let's break down the price so you can make the right decision for your business and logo design cost.
Hiring a professional logo designer or agency provides a higher level of confidence and minimizes risk when designing a logo that best represents you and your brand. There are multiple options, prices, packages, and service levels to look for. This article will help you make the right decision and provide insight on what you are getting for your money.
The cost of a logo design is anywhere from $0 to tens of thousands of dollars, but if you’re a small business or startup looking for a low risk and professional logo for your brand, a good logo design should cost between $2500-$5000.
Logo design prices can vary based on location, designer, agency, market value, and budget restrictions. Let us help you through the design process so you can make the best spending decision for you and your company.
There are 4 types of logo design options on the market today. They are online logo generators, logo contests, freelancers, and logo design agencies. Each option provides a different logo cost, service, and value. Above is a chart that provides a brief overview of each and what to expect as a price range for logo design.
Logo designs that cost under $100 are usually designed with a logo generator or crowdsourcing like Fiverr. These options are usually needed by those who have a very small or no budget and no time to spend.
Besides creating a logo yourself, the cheapest alternative is an online logo generator such as Free Logo Design or Tailor Brands. These services are free to design your logo but usually cost between $10-$100 to purchase the final product. These are great for anyone within an extremely tight budget or limited timeframe to have a higher end logo created. If you are ok with a generic logo and are not looking for a design that is unique to your brand or represents what your company is about, this may be the best option for you.
There are risks with choosing a low cost logo design using a logo generator. If you plan on using the logo for long term use (over a year) you may find that you will need to rebrand in the future to accurately represent your growing brand. Depending on current printing costs (vehicle wraps, business cards, letterheads, brochures, website assets, etc.) it may end up costing more money down the road to rebrand and reprint than it would to have the logo professionally designed the first time around. Also changing a brand's logo could potentially have negative effects on a customer’s perception of your brand and will cost more to have a proper strategy in place so that can be prevented.
In rare cases, you may be able to have a freelancer design your logo for under $100. Make sure to ask the right questions when choosing a designer. Questions like:
These questions will help you determine if the low cost freelancer will be worth the investment or will end up being a headache. A stolen design is common to find when using a low cost logo design service. We often find that generic logos are sourced from other designs currently in the marketplace making them stolen designs. If your company is caught using one of these designs, you could be sued for tens of thousands of dollars, even if you had no knowledge that the work was copyrighted or stolen. We see cases of this happening all the time.
If you are looking for a logo from a human designer or junior freelancer who is looking to start their career, you have landed in the right price range. Many freelancers are working with companies like 99 Designs or are starting their own portfolio part time either while in or fresh out of college. These designers usually have high ambition and entry level design skills. The reason they charge a lower rate is because there is no design strategy in place to position your brand in the right direction. They also may use generic designs or create logos inspired off others out there. From time to time you can find a talented logo designer that will provide a spot-on unique logo for your brand. Again, just make sure you are asking the right questions before hiring a designer.
Crowdsourcing or design competition companies like 99 Designs uses the talents of many junior or new freelance designers to create multiple concepts to choose from. This can allow you to choose from more than one style. If you have a tight budget and limited time, we recommend using a mid-range level designer over an online logo maker or Fiverr all day long. You can at least have some sense of comfort that your final product will be legal and creative.
Professional freelancers or startup design agencies are great starting points for many small businesses. At this price point you would be working with a freelance designer that is considered "seasoned." They have more knowledge of how design, color, and typography all combine for the perfect look and feel. They will most likely take more time to get to know your wants and needs for a logo and have a basic level of strategy in place. You may also receive additional deliverables such as a style guide, mockups, and presentations depending on the level of investment. Style guides are important because as your company grows, your brand will remain consistent.
There is a large difference between $800 and $2500. This is mainly due to the level of experience that designer has, and what is included with your final package. Extra revisions, deliverables, and time may factor into the cost, especially if the designer or agency charges by the hour. Make sure to ask the right questions regarding pricing and ask for a contract before moving forward with a logo design.
Smaller agencies may be able to accommodate a logo for $2000 - $2500 if they are new or are limited on the number of resources they have to dedicate to your design. Most likely, like a freelancer, they are still providing 3 concepts with limited revisions, and less to no extra deliverables. There is nothing wrong with this method, but in this case, we would recommend just hiring a freelancer as they may provide the same result.
Many people ask the question, "Why does a logo cost so much if I just get a logo in the end?" This is a great question. If you are spending more than $2500 for a logo design, you will most likely be working with a professional logo design agency like us. While at the end of the day you do get a logo, you actually get much more. Below are some benefits of working with an agency vs. a freelancer.
As you can see, hiring an agency comes with many benefits outside of just the logo. The process, and the strategy are what make it unique and low risk for your investment. In everything you do in business, there is always a strategy in place to make sure it operates efficiently and correctly. Design is no different. Most freelancers are designers or business strategists, but rarely are they both. This poses a major risk when working on branding. Many freelancers can create a work of art, but without the research on your industry, competitors, design trends, company revenue goals, consumer outlook, company vision, market research, core values, etc. That work of art has no value. Agencies like ours bridge the gap between the design and strategy to make certain they minimize risk and create an effective brand that provides value to the company and consumer. Its compelling, impactful, and exciting.
Any option you choose for logo design should provide at least these three deliverables:
Without these 3 deliverables, your logo is not even considered a logo. You will be limited on how you can use, print, or display your logo.
If you are interested in hiring an agency for your logo design. Feel free to reach out to us here. We would be more than happy to discuss your needs and goals.