Branding allows you to build relationships with your audience, which can eventually turn them into loyal customers. You can create a brand that people actually care about and put yourself ahead of businesses that aren’t using this to their advantage.
A brand is a person’s gut feeling about a product, service, or company. Each person creates their own version of your brand in their mind, rational or not. Their view comprises the image of your brand, influencing how your customer thinks and buys. Our job is to create an atmosphere that entices purchasing without having to ever actually sell. We create brands that inspire and compel your clients, community, and network to become a consumer through your business. Your brand is the visual product your company represents and consumers expect. Everything created, worn, built, or mentioned about your company has your brand attached. We don't take that lightly. We create a brand that makes an impact within your community.
When you're getting to know a person, you start to develop opinions, ideas and assumptions about them based on your interactions. If they are dressed in a business suit one day, plad shorts and a torn up shirt the next and then a scuba diving suit another time, it may be hard to nail down exactly who they are and what they are all about. Now imagine this same person is someone you are considering doing business with. Wouldn't you be concerned about their consistency in their work based on their inconsistent appearance? You may think twice before bringing them into your business because they're unpredictable. Your consumers can feel the same about your brand if you aren't careful. If your social media voice is whimsical and silly but your product packaging is sterile and plain, you're sending mixed signals that will confuse consumers and leave them feeling like your brand can't be trusted. Interacting with consumers through a consistent brand voice and aesthetic is a major step towards letting consumers get to know you as an organization.
A branding package is a set of digital and physical resources developed to establish a brand's image. Each item in the package reflects a desired style that brings together a company’s assets and communicates a cohesive message across channels. The consistency of these details is what helps to define your brand and builds trustworthiness and security amongst your audience. There are many parts to a full and complete branding package starting with a logo, style guide, website, typography, iconography, color pallete, email header, social media graphics, print assets, signage & event branding, packaging, and more. Each business has different goals and needs, however most at least need those mentioned above. We can help create a branding package to keep your business consistent and trustworthy among consumers.
As brand consultants, we provide analysis, solutions and general marketing expertise for your company to sell your products. We do this by analyzing your brand and see how it performs against competitors. Also known as brand strategists, we can transform small companies into a powerhouse through market analysis, content marketing, website audit, keyword research and video services. We conduct market analysis to analyze your competition, market intent, and online presence. Through us, you can get to know your main competitors and identify a strategy to outrank them. Competitive analysis enables you to understand what keywords your counterparts are using; how they structure their websites to optimize search; and the types of people following them in social media. We also look deep into customer personas to know their pain points and the types of solutions that they need.